CAMPAIGN IDENTITYBrand development
Client: HSBC Holdings plc
Project: HSBC Climate Partnership programme identity
The HSBC Climate Partnership was a five-year programme between HSBC and The Climate Group, Earthwatch Institute, Smithsonian Tropical Research Institute and WWF, aiming to combat the urgent threat of climate change. We were appointed to undertake the design work for the initiative, establishing the corporate communications identity.
An essential requirement of the identity was to maintain a visual relationship with the main brand while creating a unique look and feel. The typographic element ensured the solution was akin to the brand, the illustrative aspect of the graphic device took influence from natural elements while depicting movement and positive progress.
For this particular project, our graphic designers worked across a variety of media, from marketing material, corporate communications, internal communications collateral, designs for ethically sourced organic Fairtrade cotton t-Shirts to the large format graphics, project managing the installation of those for the launch event at their global headquarters building in London.